In The Divine Commodity, Skye Jethani writes:
These pastors [who encourage church leaders to "embrace entertainment"], representative of so many contemporary Christians, believe that God changes lives through the commodification and consumption of experiences. If our worship gatherings are energetic, stimulating, and exciting enough then people will attend, receive what’s being communicated, and be spiritually transformed. The justification for this approach is simple – people won’t come to a church that’s boring. And what qualifies as boring is defined by our consumer/experience economy. But the moment we believe transformation occurs via external experiences, the emphasis of the ministry must adjust accordingly. Manufacturing experiences and meticulously controlling staged environments become the means for advancing Christ’s mission. And the role of the pastor, once imagined as a shepherd tending a flock, now conjures images of a circus ringmaster shouting, “Come one, come all, to the greatest show on earth!” In Consumer Christianity, the shepherd becomes a showman.
Skye Jethani, The Divine Commodity, page 75.
This is one of the dangers of the attractional church. Even if the attractional model is a legitimate one, we run the risk of simply providing worship experiences rather than worship services. We turn the preaching of the scriptures into a product that has to be packaged just the right way to make sure people come back. We are tempted to ask questions like, “do the sacraments scare people away?” It is a dangerous cycle.