If hype is unproductive, like I’ve been arguing, what do we replace it with? If I’m really convinced that most of our marketing and posturing adds unnecessary offense to our churches rather than make them more welcoming, how do we counter that? I don’t think I have all the answers. (Young men in general and [...]
Remember in high school when you would be approached by a girl and presented with this scenario: So, I ended up going over to Tommy’s house last night and hanging out with him. Yes, I know he’s got a girlfriend. Anyway, we watched a movie and toward the end, he leaned over and he kissed [...]
When I was first learning to write in elementary school, I remember learning about parts of speech. There were nouns – persons, places, things or ideas; verbs – action words; and adjectives – words that describe. Adjectives were the parts of language that made everything more vivid; you didn’t technically have to have them but [...]
When he was in Houston last spring, Fred Harrell made a comment about church marketing that has stuck with me. Advertising doesn’t work. None of that stuff really works anymore. Secular people see it as nothing more than hype. The quote has haunted me because it intersects with where I live. I follow a lot [...]
